Hotel Management Software (HMS) is all about managing the relationships you have with your guests including potential guests. Hotel Management Software combines processes, people and technology to achieve a single goal: getting and keeping satisfied guests. It’s an overall strategy to help you learn more about your guests and their behavior so you can develop stronger, lasting relationships that will benefit both you and your guests. It’s very hard to run a successful business without a strong focus on guest relations. After all, it’s all about the guest.